Shop ’til you drop at Azrieli
Today I woke up and thought…why not mix business with pleasure?
One of my soon-to-be (cross fingers) customers wanted to meet me in town today close to an area of the city I’ve never actually discovered yet.
This meeting actually jogged some memories from my trip to Israel in 2007. Here we go down memory land…
…When I was leaving Israel in ’07, I took a cab to the airport from my hotel which was near the beach (of course!). This taxi driver asked me how my trip went, if I’ll come back to Israel, etc – the typical taxi driver talk. I remember that he asked me if I had visited some set of towers that had some really nice shops. I told him that the only shopping experience I had was either in Shuk Carmel or at the Dizengoff Center – another shopping mall that is in the dead center of the city.
When I told this taxi driver that I didn’t go to these towers, he was surprised. He kept saying, “you must, you must, they are amazing!”. I told him that the next time I was in town I would definitely make a visit.
Since arriving here in November, I still haven’t made my way over there. If I’m honest, shopping malls aren’t such a draw for me. I think growing up in Toronto, where there are shopping malls every few kilometers made me lose interest.
Today though my client wants to meet around there so I figured there isn’t any better time than the present than to check these towers out.
The Azrieli Towers are a set of skyscrapers (or towers…funny enough) that were opened in 1999. At the base is the infamous shopping mall, housing brands like H&M (a new addition), Israel’s own Castro and other faves like Nike and Levi’s. This center is the biggest one of its kind in Israel and attracts approx 40,000 shoppers every day from around the globe! That is actually impressive.
It is actually cool walking around and looking at all the shops. One of the Israeli stores I like is Castro. They offer both mens and womens fashions – there prices aren’t at Primark level but they are still reasonable considering the quality. I know that I shouldn’t but I walk in there and try a few things on. Guess what? I come out with a new dress – why not? I’m worth it!
I also grab my favorite Israeli cappuccino from Aroma and grab a sit to observe a bit. I notice that it is a typical mall but one with a bit of an edge – modern which makes me like it more than usual.
More impressive is the outside – the architecture is something I’m really attracted to. There are 3 buildings all in different shapes – as you can see the round one is the tallest. This is an office building. The triangle building (the one I haven’t photographed) is where the mall is and houses more offices. The square tower, which was opened in 2007, is an office and a hotel (Crowne Plaza). This is all pretty posh indeed.
After doing a bit of research, I also find out that there was a bit of drama with the building of the towers. The center was originally designed by an Israeli-American architect (Eli Attia) but he fell out with the developer (David Azrieli) so Mr. Azrieli passed the completion to a Tel Aviv firm. You would never know there were any issues though – the buildings are beautifully designed.
Over the years, more ways to drive tourism have been implemented including an observatory deck on the 49th floor of the round building. Possibly another visit another time!
As much as I dislike shopping malls, I’m actually going to recommend this one to those visiting Tel Aviv. Not only are there a lot of nice shops to browse, there is a good atmosphere inside with a number of nice cafes and restaurants. More importantly, the architecture in itself is worth a visit. I love contemporary architecture and this is one that stands out – especially from what I’ve seen so far in Tel Aviv.
OK, I’m off to my meeting – dress and cappucino in hand. Everything a girl could ever ask for…
Until next time,
Enjoy! x




















